Coca-cola freestyle
A dispenser with 100+ Coke brands, we created and refreshed the current online experience where we educate consumers with an in-depth introduction to Coca-Cola Freestyle. Increase location awareness and driving users to dispensers.
ROLES
My role: Senior Product Designer, UX. Group Director, Experience Design: Frank Lockwood.
PROCESS
By compiling a site audit - we were able to determine the users goals and needs. Our target audience are consumers who like to take advantage of discounts and are always on the lookout for earning rewards. From there we gathered the content and started site mapping and wireframing.
INITIAL DESIGNS
Different variations of designs we presented to the client.
